48 Hour

A professional web design requires a lot more thought than you might expect, here's the design process behind the 48hr site.

1. Start with the end in mind

Before you start designing your site, consider the outcome you want. Do you want a website that will bring you customers and extra business or just a place you can send existing customers to view your wares or services.

What is its purpose? Will it generate business? What will it cost? How many more customers do I need to pay for it!

2. Structure

If you're hoping to attract new business with your site, you have to consider the way the site is written and the structure - the way it is built. It has to deliver the pages to the customer quickly and be easily read by search engines, your new best friends.

3. Search Engine Optimisation - SEO

You'll hear a lot about SEO, the way your site is written and designed needs to be optimised so that your site is very relevant to the people searching for what you sell. Picture titles, page titles and keywords must be carefully used in the correct places to improve your rankings - where you show up in a search.

4. Track Activity

A properly designed web site will allow you to track the activity of potential customers on your site and what they typed into the search engine to find you in the first place. This allows ongoing work to refine your site and the way people use it to maximise its potential.

5. Promote with Google

If you rely on Google searches for potential customers to find you, promoting with Google™ Products to sell your products online will help enormously, construct your site to allow a direct feed.

6. XML Site Map

With an XML site map you won't have to wait for the search engines to find you, you can feed the site straight in and be indexed immediately.

7. Use calls to Action

A good web site will push potential customers in the right direction and give you the result you need...

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8. Develop a Links Strategy

Nothing endorses your new site better than links from highly ranked sites, encourage your customers, visitors, suppliers and other businesses to link to your site. Google's page rank system reads the number of quality links you have and this is understood to be a major indicator of where your page will be displayed in a search. Get links right and you'll rapidly move up the rankings.

9. Develop and Communicate with your Audience

Use opportunities to contact your customers with relevant and interesting information, you could run an online newsletter, sent regularly and with performance statistics you will build awareness and develop closer ties with your customers.

10. Use Testimonials Online

Let your new customers know how good your service is by posting testimonials from satisfied customers, shout about how well you do what you do!

Just make sure your website developer will build a prefessional site that delivers all of the above. Better still, call us today to discuss your new site.